Conversion Rate and Website Speed

The conversion rate of your website is determined by the fraction of visitors who follow through to the target page, which may be anything- ranging from filling up a form (allowing you to collect valuable lead information) to making a transaction. The reason behind this rate being marginal is the credibility of your leads.

If your website traffic mostly consists of casual surfers, then the chances of them following through with the landing page to the target one are likely to be minimal. However, if you’re doing well with lead generation, then you are less likely to have a hard time keeping your conversion rates up.

Showing conversion rate with respect to website loading speed.
Website optimization actively drives your conversion rate

Out of all the relevant factors, the conversion rate of your website is fundamentally dependent on its loading speed, and its overall optimization. Assuming you have a steady flow of traffic to your website, the factor you get to work with is the optimization- mainly that of the loading speeds.

If you are going for the numbers, here are some statistically significant ones:

  • The bouncing rate of visitors change exponentially over time. The standard for loading a single page is 3 seconds. A second over that and the probability of a bounce increases by 32%. Add two more seconds to the time and the bounce rate goes up to a staggering 90%.
  • Bouncing isn’t the only thing that follows if your website has sub-standard loading times. Analytics suggest that this reduces the probability of a recurring visit to a measly 20%.
  • Most visitors expect a full website load within 10 seconds. Anything over that simply makes them rebound to the search page for better results.

On the bright side, we’ll find that a single second of improvement results in a hefty 2% increment in conversion rates (Google Analytics). Multiply that with your hourly offerings, and you are likely to get a generous growth curve.

As mentioned before, it comes down to the quality of leads- the better they are, the more organic traffic you are going to drive to your website. Entrepreneurs have quite a few options in their hands when it comes to digital solutions. However, nothing works the charm like a little web research does! There are a handful of tools (like Minelead) which offer free e-mail finding services (point to be noted, e-mail marketing still remains one of the best ways of mass advertising). If you can fire up an effective template, then you might just be on the right way to bumping those rates up!

Free Lead Generation: E-mail Marketing for Startups

Depicts relation between lead generation and digital marketing
Lead generation is one of the cornerstones of digital marketing.

There are no one-step solutions when it comes to marketing approaches for your business. However, what are available are the individual puzzle pieces, which sum up to reveal the big picture: sustained business growth. When it comes to driving sales, nothing works better than quality leads, with the focus being on the word “quality,” as this delineates the potency of the lead. If it doesn’t have a solid conversion rate, then you really don’t have anything to work with.

There are quite a handful of lead generation strategies available in the marketplace presently. However, what most people don’t realize is that no two businesses are going to have the same approach to meet their growth projections. Marketing approach varies based on individual targets. For example, a strategy which drove majority of the quarterly sales for Company A might fail to materialize properly for Company B. Hence our epiphany: it’s always better to go with custom-tailored solutions. This is where lead sourcing steps in. It’s an integral part of most custom solutions. If done right, this may enable you to get a solid advantage over the competition; however, this may turn out to be quite expensive, as quality leads are usually hard to come by, and small businesses already have a hard time allocating separate budgets for marketing purposes.

Thankfully, this doesn’t necessarily have to be an obstacle. Free lead generation definitely turned some heads since the fast few years, and has the potential of being as effective as its premium counterpart (if done right). It’s not a singular term; this can be accomplished in more ways than one. However, we’re going to focus on e-mail marketing for the better part of the discussion.

  • What constitutes e-mail marketing?

It can be anything which has the potential to turn a prospect into an actual client, provided it is directed via e-mails to the lead’s inbox. This is hailed as one of the most effective ways to directly interact with your customers, as it is cost-friendly, and borders around minimalism. The objective is usually multifaceted: direct customized e-mails at your target audience, which will enable them to stay sharply synchronized with your offerings while ensuring a solid conversion ratio for your business.

  • Who are the intended recipients?

This is an important highlight of the discussion. The recipients or leads are usually prospective clients associated with your business. Reaching out to them should be one of the foci of your marketing strategy. Singling out the potential customers involve generating quality leads, as customers won’t follow up with a business that they have no interest in. In order to ensure a substantial conversion rate, you’ll need to tunnel your efforts towards your target audience.

Lead generation revolves around the mining of the contact information of your target clientele. This can be accomplished in quite a few ways; however, our discussion will be centered on the free ones. These are the ones which consist of a sizeable online database equipped with regular updates. Some also feature proprietary browser extensions, which latch on to the sites you visit, and mine the relevant leads from the source itself. Again, there are website functionalities, which allow elaborate search parameters. When coupled with a veteran marketing team, the free lead-generation modules can amplify your business’ reach to new extents. As an example, we can refer to Minelead as our go-to e-mail finder service. They have an extensive database of quality leads, and they assist you in redirecting/concentrating your mining efforts with their filtering mechanism, and handy browser extension. You can check them out at their website; alternatively, if you’re looking for the extension, you can download it here (compatible with most web browsers).

  • What is the scope of free e-mail marketing?

The scope of free lead generation can be quite expansive. If you’re going for a multi-step marketing strategy, then it’ll be worthwhile to include this in your advertisement arsenal. It’s a page out of the playbook of many successful startups, and the chances are it’ll work just as well for you.

As with other free services, e-mail finding is likely to have some shortcomings if you’re going for budget options. However, this is not meant to work as a standalone approach; it is rather tailored to supplement your SEO practices in tandem with the rest of your marketing strategies. That way, you’ll be able to go the extra mile to drive your sales up while maintaining a stable conversion ratio.