Lead marketing, qu’est ce que c’est et par ou commencer ?

Le lead marketing est  un concept émargeant depuis quelques années. Suivez cet article pour comprendre ce que c’est. Ainsi vous pourrez avoir toutes les clés en main pour avoir de bons retours sur votre campagne marketing B2B.  

D’abord c’est quoi un lead ?

Lead est un anglicisme utilisé pour désigner un contact commercial, c’est à dire un contact enregistré auprès d’un prospect.

Oui mais un Prospect, c’est quoi ?!

C’est un client potentiel. Il peut s’agir d’un contact effectue par un commercial de manière direct (Salon, foire …etc). Ou d’une prise de contact par appel téléphonique, lecture d’un e-mail  ou d’une visite d’un site web.

D’accord, mais finalement, ce n’est pas la même chose ?!

Ces deux termes sont souvent confondus dans le domaine du marketing. Les jeunes commerciaux qui se lancent dans le métier, considèrent souvent un lead comme un prospect. Or ce n’est pas le cas et le schéma ci-dessus l’explique très bien :

Schéma expliquant les différentes étapes du Lead Marketing.
Schéma expliquant les étapes du Lead Marketing

Dans le domaine du lead marketing, on attire d’abord des inconnus sur une plateforme. Ces inconnus se transforment ensuite en visiteurs de notre site web. C’est ici  qu’on doit faire ce qu’on appelle du lead nutring. C’est-à-dire transformer le petit intérêt du visiteur en une potentielle vente. Ceci se fait généralement par le renvoie vers une autre page qui vous propose un service ou le remplissage d’un formulaire pour une news letter par exemple.

Enfin l’équipe marketing transmet les dossiers des leads générés ainsi aux commerciaux. Ces derniers analysent  ces leads et décident ou non de prendre contact pour conclure une vente.

C’est ainsi qu’on procéde pour une campagne de lead marketing efficace. Alors ne faites pas vous aussi l’erreur de confondre lead et prospect la prochaine fois.

D’accord, maintenant comment je fais ?

Vous avez compris toutes les notions relatives au lead marketing, mais vous ne savez pas comment commencer ?

Premièrement vous devez avant tout avoir une vitrines pour vos produits. Que ce soit un site web, une page sur les réseaux sociaux etc. Ensuite vous devez vous assurez du bon référencement de votre vitrine grâce aux méthodes de SEO. Enfin vous devez quantifier tous vos leads et les analyser afin de prendre la bonne décision et de contacter les bonnes personnes.

Vous pourriez aussi utiliser notre générateur d’adresses mails, pour pouvoir prendre contact avec les clients que vous désirer. Et dont vous avez vérifié la pertinence.

Cet outil existe aussi en format extension Google et en API.

D’autres questions ou des articles du même style ? Faites un tour du côté de notre blog.

5 common mistakes that a strating business makes

Starting a new business can be very daunting. There will be plenty to consider and lots of planning time will be required. Some days will feel as though you’re on the road to success, and others will feel like everything is going wrong. It will be emotionally and mentally taxing, but hard work and perseverance can ensure that the results are worth it. Although there is no right way to start a new business, there are things that you should avoid doing. Here are the five most common mistakes to avoid:

1. Being afraid of failure

Failure sounds like a negative word and therefore we tend to fear it. But can success be achieved without any failure? Definitely not! If you were never to fail, then how would your business grow? How would you learn new things? Our moments of failure are a chance for us to use the concept of reflective practice to look at things in more depth. Reflective practice is a useful tool to use because it forces us to make a conscious effort to think about events and gain insight into them. Starting a new business will provide many hurdles. Occasionally you will feel as though you are getting nowhere, but sometimes it is as simple as taking some time out to reflect on things and returning to the same task with a refreshed mind. Instead of being afraid of failure, start to view it as an extra opportunity to improve aspects of your business that you would have otherwise overlooked.

2. Undervaluing your product/service

The first thing that you should do when it comes to pricing your products is to carry out comparative research to figure out the average prices that other businesses charge. You might believe that because you are a new business and lack experience that you should charge a lower amount, however, this can affect the customer’s perception of your product. For example, a customer might go for a brand which is more expensive because they believe it to be a lot less risky. Higher prices add more value to your business because they demonstrate confidence that your products are both good quality and valued. The key is to find a price which isn’t significantly less than your competitors but perhaps sits in the middle to the higher end of the pricing table.

3. Skipping market research

This is one of the biggest mistakes that can be made when setting up a new business. You may have come up with an awesome idea, but how many other businesses already offer the very same product/service that you wish to? You first of all need to find out whether there is a market for your business. You can do this by researching the businesses in your local area to find out whether there are already similar businesses, or whether there aren’t enough. Successful business owners understand their competitors and customers wants and needs, they have identified their audience and know how to aim their services towards them based on what they need. Before starting a business, ensure that you have carried out extensive market research to avoid running into problems further down the line.

4. Being impatient

A human lego to illustrate how being impatient is a way to destroy your business
Being impatient is a way to destroy your business

Patience and perseverance are two vital ingredients needed to create a successful business. If your turnover isn’t very high in the first year, or even in the first two years then don’t quit. Some businesses can take many years to build up their reputation and thrive. Word of mouth, experience, market research, and constantly improving your business are just a few ways of increasing your customer base. If you struggle to make much profit to begin with, then don’t fall into the trap of impatience or quit, keep going! Quitting will get you nowhere, but perseverance will pay off in the long-term.

5. Not using social media to advertise your business

A telephone with an illustration of social media to help you to growth your business
Use Social Media to growth your business

Platforms such as Facebook and Instagram are considered to be fast-evolving marketing and communication channels. People use Facebook to stay connected with friends, family, and to keep up to date with what is going on in the world. It is estimated that around 2.41 billion users are active per month. That is a whopping amount of people! It takes only a short amount of time to set up a business page and it will allow a larger amount of people to engage with your business. Facebook also run pay-per-click ads which allow you to set a budget. They are very useful for marketing in a way that is completely under your control. People are much more likely to believe you to be a reputable customer if they can find you with ease on social media.

The bottom line

Make sure that you have every element of your business covered. Take advantage of the modern facilities we have such as social media platforms, easy access to online marketing research, and use tools such as reflective practice to monitor which aspects of your business work and which don’t. Thanks for reading! You can check out our blog on how to help grow your business by clicking on the link below.

For more articles like this one, go check our blog. Don’t also forget to use our free email finder to get more leads to your business.


How you can help to grow your business

If you open up your email inbox, then what is the first thing you notice? It is, of course, the fact that it is inundated with sales campaigns. How many companies market to you every single day? I’m guessing that there might be at least a dozen. 40% of B2B marketers say that email newsletters are most critical to their content marketing success. Revenue for B2B marketing automation systems increased by 60% to $1.2 million in 2014 compared to a 50% increase in 2013. This strongly suggests that the power behind business sales depend significantly on email campaigns. So how can minelead help with this?

An illustration on how leads can help your business to grow
Leads can help your business to grow

Minelead is a fast-growing company business specializing in business lead generation. The lead generation tool can be used to source email lists of employees from some of the most reputable companies. Attaining a quality email list is the key to helping your business thrive. Having reputable contacts at your fingertips enables you to communicate with them and create successful sales campaigns. Collaborating with other businesses will enable you to gain knowledge and inside information which will help you to identify your target audience. You may use the contacts to carry out market research and build up positive relationships with other businesses who may be able to help promote your business and vice versa.

B2B collaboration

Most start-up businesses cannot afford to spend large amounts of money on marketing. One of the benefits of using minelead is that our lead generation tool is completely free. B2B buyers and sellers may also buy from one another which will establish a long-term relationship and creates money-saving opportunities. By building contacts you will obtain direct access to the latest market information which will, in turn, help you to keep track of the analytical aspects of your target audience.





Thanks for reading! If you’d like to find out 4 ways to do marketing then check out our other blog here:


Marketing B2B, 4 étapes pour tout comprendre

Vous souhaitez vous lancer dans le marketing B2b et vous ne savez par où commencer ?

Ou vous souhaitez tout simplement comprendre le marketing B2b et distinguer ses différentes nuances ?

Lisez notre article sur le sujet

1-Qu’est ce que le marketing B2B ?

Le marketing B2b (Business To business) est un ensemble de techniques marketings pour un commerce entre deux entreprises.

2-La différence entre le marketing B2b et le marketing B2C ?

Le marketing B2c (Business to Consumer)au contraire, est un ensemble de techniques marketing employés pour un plus large public. C’est ce qu’on appelle des consommateurs.

Il existe pas mal de différence qu’on doit faire quand on élabore sa stratégie marketing en fonction du type de client qu’on vise (marketing B2B ou B2C), pour n’ en citer que les plus importantes :

  • Le type de contenu doit être différent. On utilisera un contenu simple et amusant pour le marketing B2C, plus détaillé et précis pour le B2B
  • Il faudra prendre en compte que dans un marketing B2B la conclusion de l’achat se fera par plus d’étapes. Contrairement à un marketing B2C. On s’adresse à une structure pour le premier et directement à consommateur pour le deuxième  
  • Il faudra enfin prendre en compte les attentes de l’audience à qui l’on s’adresse. Pour un client B2B il cherche une certaine qualité et expertise. Alors qu’un client B2C recherchera plus un produit attrayant et au meilleur prix .

3-Les différents outils pour faire du B2B

Faire du marketing B2B avec des emails.
Bien gérer ses outils électroniques pour une bonne campagne marketing B2B

Pour commencer les réseaux sociaux et les plateformes comme votre site web, application etc. Sont bien sur des composantes essentiels lors de l’élaboration de votre stratégie marketing.
Mais ces techniques ne vous garantissent pas une prise de contact direct avec que le client que vous souhaitez.

C’est ici que minelead.io entre en jeu. Grâce à notre base de donnés de millions d’emails d’entreprises certifiés, vous aurez accès à tous les contacts importants. Que ce soit dans votre secteur ou dans d’autres secteurs d’activités. Vous pourrez ainsi générer des leads facilement.

4- Par ou commencer et quoi faire ?

Commencez d’abord par soigner l’image de votre entreprise sur les réseaux sociaux et améliorez le SEO de votre site web pour un meilleur référencement.

Ensuite faites un tour sur notre moteur de recherche minelead.io pour accéder aux emails de vos client facilement.

Vous pourriez aussi installer notre extension directement sur votre navigateur ou utiliser notre API.

Des questions ou tout simplement plus d’informations ? Faites un tour du côté de notre blog.

Write the perfect articles for your websites

Up to 87% of sales are made online which shows that business marketing mainly exists on the world wide web. Almost every company or small business have a website. After all, if the majority of sales are made online then how would a company become successful without one? That being said, there is one vital ingredient to selling your business, and that ingredient comes in the form of a content writer. But can’t anyone write the content for a website? The answer to that is yes! Anyone can write the content for a website, but not everyone can write in a way which leave a markable impression on potential customers. Content must be written in a way that is compelling, sophisticated and convincing. But it doesn’t end there, and it goes much deeper than you might imagine. Content writers don’t simply write out articles or product descriptions in a provocative manner, they rely on analyzing the current trends and producing similar content without plagiarizing. They must come up with original work, but their work must still fall within the trending categories of content. Google has become like a vicious battle between various websites and articles fighting their way to the top of the list. But how do they get to the top of a search engine?

A good content writer will know that the difference between an eye-catching blog, or a generic one is the readability of the title. When people scan the internet for information, they generally want to read something simple yet informative, which gives them the facts without them having to trudge through thousands of dull words. Simple, snappy titles receive far many more clicks than long, overly complicated ones. We live in a time where information is thrown at us from every angle, and so most of us attempt to filter out anything which isn’t completely necessary. Even our email inboxes are constantly inundated with large quantities of new emails, but do we ever read them all? Of course not. Research suggests that most people only open emails which stand out to them. Perhaps an email of importance takes priority, for example, an email from our employer, or friend. But once we have read the important emails how do we select which ones we will bother reading next?

Well, it all leads back to the title. An eye-catching, provocative title just can’t be resisted. We live in a time where we crave for a quick fix of something to fulfil our needs for sustainable happiness. A juicy title might just contain that very sweet, mood-lifting information we crave for. Potential customers are looking for easy-to-read content which doesn’t require much of their time or brainpower. A good content writer will use tools such as Buzzsumo.com to analyze trending article titles or keywords. They will also understand how to develop their voice which is specific to the type of audience that they are targeting. The first thing you should ever ask your content writer is, ‘How important is a title?’ If they tell you that a title is just a title, then sack them!

For more articles like this one, go check our blog. Don’t also forget to use our free email finder to get more leads to your business.

Email generation for your B2B marketing


Welcome! If you are looking for B2B leads, then you have come to the right place. Lead generation is a vital cog inside the machinery of a sales campaign because the success of the sales will be determined by the quality of leads. Businesses must carry out effective marketing in order to truly thrive. That is why minelead focuses on quality rather than quantity. Not only do we provide genuinely, top quality leads, but we are also entirely free to use! There is nothing more exciting than the thrill of a new potential client getting in touch. Magnetizing new clients to your business can be made as easy as ABC when you use our lead generation tool.

How to use the generation tool

First of all, you need to think of a company that you may want to market your business to. This will be completely dependent on the nature of your business and the type of audience you intend to target. Then simply begin to type the name into the search bar. The company will flash up alongside with the number of email addresses on the database. Underneath the company of your choice, there will be the option of clicking on other companies which may sound similar or contain similar letters.

Once you have selected which company you would like to obtain leads from it will then show you the list of emails with around four letters blurred.

But don’t panic! You can access the full details of the leads by signing up which requires only some of your basic information and so doesn’t bite into more than a minute or so of your time.

Once you have signed up you will officially have full access to minelead and all of the handy tools that come with it. It’s easy, right?

Bookmarks and extensions

Some of our special features are what set us aside from other lead generation websites. We have developed a new feature which provides you with quick access to leads for any website that you visit. You can now add leads to a collection to keep a track of the leads that you have established. You can also add minelead to your browser through the chrome webstore. You can acccess these special features by clicking on ‘Collection’ or ‘Extension’.

For more articles like this one, go check our blog. Don’t also forget to use our free email finder to get more leads to your business.

Des emails d’entreprises gratuits: Minelead est là.

Avec minelead.io: Vous pourrez accéder à annuaire d’adresses mails de plusieurs entreprises gratuitement .

Pour commencer, vous vous souvenez de ces gros annuaires que nos grands-parents avaient l’habitude de garder bien au chaud ?

Et bien, vous serez étonnés de savoir, qu’on peut maintenant disposer de l’équivalent de plusieurs millions d’annuaires comme cela. Tout ceci en quelques clics.   

Le lead marketing, c’est quoi ?

Tout d’abord avec l’évolution du marketing digitale. Ainsi que le besoin de plus en plus grandissant, d’entreprises à penser et mettre en place des campagnes d’emailing efficace. Et qui garantissent une collecte de lead. C’est-à-dire un contact commercial ou un contact enregistré auprès d’un client potentiel (prospect). Les techniques ont évolué et sont de plus en plus efficaces, pour faire face à des concurrents redoutables. 

Notre technique

Minelead.io se veut comme un futur leader du marché du lead marketing et compte concurrencer les plus gros. Grâce à des robots de crawling entraînés et des algorithmes de recherche en temps réel dans plusieurs bases de données.

Vous aurez accès à tous les contacts d’entreprises dont vous aurez besoin pour promouvoir votre produit. Qui plus est toucher tous vos potentiels clients ou prospects.  

Certains commerciaux s’amusent à essayer pendant des heures des combinaisons du style:  prenom.nom@entreprise.com. Pour ensuite envoyer des emails en masses grâce à cette technique (sans réponse pour la plupart, car souvent fausse). Ils espèrent ainsi dénicher le client qui leur permettra de dénicher l’augmentation qu’ils désirent depuis des mois. 

Avec minelead.io oubliez tout ceci et commencez à faire des chiffres significatifs sur vos ventes. 

N’attendez plus et constituer vous une base de données de clients solides. Vous ferez la campagne d’email marketing dont vous avez toujours rêvé.

De plus si la technique est utilisée avec soin. Vous avez 100% de garantis que votre email ne sera pas classé dans la section spam de votre client. 

Le site minelead.io vous propose premièrement une offre sans inscription avec un nombre limité de résultats (250 résultats). Une autre avec inscription qui vous permettra d’exporter votre liste dans un format Excel. Un nombre illimité de résultats et bien d’autres options.  

Encore plus ?

Pour finir, vous pourriez aussi choisir d’installer notre API pour encore plus de flexibilité. Ou intégrer notre extension directement à votre navigateur.

Faites aussi un tour par notre blog.

Des emails d’entreprises gratuits : minelead.

Vous souhaitez des emails pour la présentation de votre entreprise ou de votre produit ?

Avec minlead.io : trouver tous les emails d’entreprises que vous souhaitez contacter pour leur faire la présentation de votre produit. 

Ces dernières années, les techniques de marketing ont évolué. De ce fait elle ont transformé la manière avec laquelle les entreprises ou particuliers entrent en contact avec leurs clients.

Maintenant les anciennes techniques de spams et d’envois d’informations sans ciblage ont cédé place à des techniques d’email marketing plus robuste et plus ciblé. Tout cela  pour assurer une collecte de lead efficace et un très bon retour sur investissement.

Donc si vous cherchez de nouvelles adresses de clients ou d’entreprises françaises ou étrangères. De plus si vous voulez vous constituer un fichier d’adresses mail solides et gratuites tout cela en format Excel. 

Minlead.io est la solution parfaite pour votre campagne d’emailing gratuite, efficace et garantie sans accusations de spams. 

Comment ça fonctionne exactement ? 

Grâce à des techniques de crawling  sur des adresses publiques disponibles sur des sites web. Aussi des algorithmes de recherche en temps réel dans des annuaires et des bases de données, vous aurez la certitude de tomber sur les bonnes adresses mail gratuitement. De plus une garantie que vous n’envoyez pas des emails en masses dans le vide.

Enfin sans minelad.io vous auriez pu passer des heures à tenter des combinaisons d’adresses mail que vous auriez jugé correctes, par exemple :

  • prenom.nom@entreprise.com
  • nom.prenom@entreprise.com
  • prenom@entreprise.com
  • nom@entreprise.com
  • p.nom@entreprise.com

Cependant vous n’avez aucune garantie que c’est une adresse mail valide si l’expéditeur ne vous répond pas.

Donc si vous souhaitez une campagne de mail marketing gratuite et efficace. Vous constituez premièrement une base de données Excel d’emails vérifiés et vous assurez que les emails que vous envoyez ne seront pas classés dans la section spam de votre client ou de votre contact. 

Utilisez minelead.io dès maintenant.

Vos possibilités 

Le site vous propose deux offres, premièrement une avec connexion qui vous permettra d’accéder à 250 résultats.

Deuxièmement une autre offre avec connexion, avec plus de résultats et d’autres options comme la possibilité de tout exporter en un fichier en format Excel et bien d’autre options.

Enfin le site vous propose aussi d’intégrer directement une extension à votre navigateur,  essayez la maintenant. Ou si vous le voulez carrément une API.

Des questions ? Faites un tour du côté de notre blog.  

4 Ways to do marketing

Imagine that you have spent long arduous hours developing a remarkable product or service, and you’re ready to start selling. But there’s one problem, you can’t sell without a market.

Anyone can create a new website, start a business, or write a book. but, the work doesn’t finish there. in fact, it has only just started. So, what now ? Marketing can at times seem like a minefield. but I am going to simplify it for you by suggesting ten ways for an effective marketing

1. Target marketing

Target marketing is where specific market segments within a larger audience are identified and targeted with ad campaigns. This process is very common, and helps companies achieve higher value by accumulating the correct contacts, and by targeting the right audience.

Firstly, you must identify similar characteristics within your audience which may include geography, demographics, or incomes.

You can find out your target market by using sales tracking, or carrying out customer surveys. Once you have identified individual segments, you can target them using the way that they will be receptive to the most.

2. Build relationships

Establishing strong relationships with both your existing and potential contacts is crucial, and that’s where Minelead comes into things. One of the most effective ways of keeping in touch is by sending informative, and professional emails. In today’s modern world, almost everyone can access their emails with the click of a finger.

Minelead is a lead generation service, that gives you a list of employee emails, from companies all across the world. Minelead makes it simple and easy for you to find new contacts for your business.

YouTube was first launched in 2005, and has now become one of the most visited sites in history. Brands utilize this platform for marketing by taking advantage of easy-to-use functionalities. like live streaming, voice recognition and content algorithms.

on Youtube, you can create videos on how to use your product, or pay a reputable youtuber to review it.

3. Referral programmes

A referral program is used by companies to incentivise people to tell others about their products and services. People are twice as likely to pay attention to referrals from a friend. It also increases the loyalty of your existing customers, by having them invest more deeply into your brand. Creating a tempting referral program will make your existing customers feel valued, and earn you new customers as well.

4. Social media marketing

We all know that social media sites like Facebook, are the most popular hotspots for pretty much everything and anything. Most people from all across the world are active on at least one of those sites. Being present on social media will slowly begin to build up your popularity.

For more articles like this one, go check our blog. Don’t also forget to use our free email finder to get more leads to your business.