Best free marketing tools for startups

Best marketing tools for startups

The last thing you need as a bootstrapping startup is a large outlay on marketing tools and tech.

So here are five essential tools to get you marketing like a pro, for free.

Google Analytics – web analytics

The most known web analytics on the market is Google Analytics which gives you a complete picture of your audience: how many there are, where they’re coming from, how did they landed on your website, where they’re going when they get to your website, etc.

It’s a must if you want a monitor of the health of your website.

Hotjar – website optimisation

But Hotjar lets you dive deeper.

This is on the behaviour side, where click, move and scroll heatmaps (split by device type), recordings of real visitor behaviour, as well as to see the ability at which stage visitors are dropping off give you clear view into how your leads are actually engaging with each page on your website so you can tinker with and improve them. This is particularly useful for learning how best to structure your blog posts.

Hotjar also allows you to recruit user testers and deploy feedback polls and surveys so you can find out what needs improving straight from the horse’s mouth.

Minelead.io – Email lead generation platform

Minelead.io is by far the best and most efficient and complete email lead generation platform for limited budgets and early stage startups, is the safe bet for marketers. It has the advantage that you can use it to build your entire marketing strategy.

It will detect decision makers emails easily and create collections in seconds, so you reduce your clients search time from hours to seconds and clicks.

MailChimp – email marketing

MailChimp’s homepage says it all: ‘Send better email. Sell more stuff.’ Effective email marketing is vital if you want to nurture your leads and close deals.

MailChimp is easy to use, with free email templates and customisable signup forms, and you can even track your performance with built-in reports.

The free plan allows you to send up to 12,000 emails to 2,000 subscribers every month – perfect for a startup.

How to Find Someone’s Email Address

Struggling to find someone’s email? If you have no idea where to start, then you need to try Minelead’s free email finder before anything else. Yes, you heard that right, free! Chances are you’ve looked for other services and found out how expensive their domain email finders are. You’ll probably not find a better deal. Not only are our services efficient, transparent and secure, but we also offer email finder free of charge.

However, occasionally, Minelead may fail to return a result because there is simply not enough data on the web. By following these detailed steps, you’ll be able to find your target’s email address:

  • Guess the Email Address

Before testing other tactics, start with this one. It may sound obvious but a lot of professionals/businesses go for email addresses that are straight to the point. Companies tend to use the same format when creating email addresses for new employees. With the first name, last name and domain, you will be closer than ever.

  • Search on Google

Google is a large platform and searching emails needs some Advanced Google search. There are a variety of Advanced Google search operators that helps make your search more precise.

Google allows you to perform searches with targeted keywords. If the email address is published anywhere online, it will help you narrow down the list and find the most relevant results.

  • Check Social Media Profiles

Social media accounts require email addresses to log into. Chances are you’ll find their email address in their profile details.

  • Reach Out

It doesn’t hurt to reach out on social media. You can also ask for a detailed email address, contacting info@ or hello@ emails, or try connecting with the company’s support via chat.

  • Search on the Company Website

A company’s website is a great source of information when searching for the company decision-makers and their email addresses. For example, you can find an email address on the “About Us”, “Contact Us” or “Author Page”.

Conclusion

If you tried to find someone’s email with Minelead and wasn’t successful, there are a lot of tips and tricks out there. Start with the above tips and eventually, you’ll find the email address.

Email Lead Generation Marketing

BLOG – EMAIL MARKETING – LEAD GENERATION

What is Lead Generation ?

Experts would agree, the ultimate goal for email is lead generation. According to MarketingProfs, email marketing remains the highest performing digital tactic for building awareness, boosting acquisition and increasing conversion. Marketing automation allows marketers to improve their email lead generation by creating nurture campaigns, testing and tweaking each email sent and monitoring and measuring email results at a more granular level.

Is email the only way for quality lead generation?

Email Lead Generation
Mnelead.io

An astounding 72% of all adults in the U.S. still prefer to receive communication from businesses via email. This means that email lead generation should and will always take priority. However, many modern lead generation campaigns today live online. No matter your company or industry, you must implement content, social and email strategies in order to educate and attract new customers.

Lead generation marketing itself is the process of stimulating buyers and getting them interested in your products or services. This interest will add them to your sales pipeline as a qualified lead. The best online lead generation companies however, perform most of this action through email campaigns.

What processes should companies using email lead generation follow?

  1. Publish digital content on websites and social networks to educate potential leads.
  2. Have multiple calls to action and landing pages available to interested leads.
  3. Capture leads’ email addresses on lead capture forms, along with additional information like name, industry, job title, and needs from your company.
  4. Drop leads into email nurture campaigns based on their answers from the lead capture form.
  5. Continue education through email, event, and content promotion (often implementing a lead scoring model) until they’re ready to be passed to sales.

Minelead.io Affiliate Program

Interested in making money with Minelead.io ?

It’s really easy. We will pay you a 40% commission on every sale you generate using your referral link.

All you have to do is recommend Minelead.io using your affiliate link on your profile once you are subscribed then share on blogs, Facebook, Twitter or other social networks.

Why Promote Minelead.io ?

Minelead.io is the best lead-generation software in the market. We allow you to find lead from any domain in real time with the most accurate professional emails while giving you the ability to use our extension on your browser , website or our API.

Minelead.io is fast and offers the best support in the market. In short, this is the best solution for lead-generation and customer acquisition for practically any type of website.

  • Pro plan sells for $9.99 – you earn up to $3.99 monthly
  • Business plan sells for $99.99 – you earn up to $39.99 monthly

Get Started as an Affiliate

Ready to make money with Minelead.io ?

First thing you need to do is join our affiliate program , subscribe as a free user, and you find your affiliate link created for you on your profile.

Conversion Rate and Website Speed

The conversion rate of your website is determined by the fraction of visitors who follow through to the target page, which may be anything- ranging from filling up a form (allowing you to collect valuable lead information) to making a transaction. The reason behind this rate being marginal is the credibility of your leads.

If your website traffic mostly consists of casual surfers, then the chances of them following through with the landing page to the target one are likely to be minimal. However, if you’re doing well with lead generation, then you are less likely to have a hard time keeping your conversion rates up.

Showing conversion rate with respect to website loading speed.
Website optimization actively drives your conversion rate

Out of all the relevant factors, the conversion rate of your website is fundamentally dependent on its loading speed, and its overall optimization. Assuming you have a steady flow of traffic to your website, the factor you get to work with is the optimization- mainly that of the loading speeds.

If you are going for the numbers, here are some statistically significant ones:

  • The bouncing rate of visitors change exponentially over time. The standard for loading a single page is 3 seconds. A second over that and the probability of a bounce increases by 32%. Add two more seconds to the time and the bounce rate goes up to a staggering 90%.
  • Bouncing isn’t the only thing that follows if your website has sub-standard loading times. Analytics suggest that this reduces the probability of a recurring visit to a measly 20%.
  • Most visitors expect a full website load within 10 seconds. Anything over that simply makes them rebound to the search page for better results.

On the bright side, we’ll find that a single second of improvement results in a hefty 2% increment in conversion rates (Google Analytics). Multiply that with your hourly offerings, and you are likely to get a generous growth curve.

As mentioned before, it comes down to the quality of leads- the better they are, the more organic traffic you are going to drive to your website. Entrepreneurs have quite a few options in their hands when it comes to digital solutions. However, nothing works the charm like a little web research does! There are a handful of tools (like Minelead) which offer free e-mail finding services (point to be noted, e-mail marketing still remains one of the best ways of mass advertising). If you can fire up an effective template, then you might just be on the right way to bumping those rates up!