E-commerce has grown tremendously in recent years. More and more sales are made on dedicated web platforms. To make the internet users use search engines like Google or Amazon. That’s why a good SEO or SEO on these engines is an assurance of selling your product.
In this article you will have some keys to understanding SEO. And have the keys to master it and improve your sales figures on web platforms.
Before entering the subject a little definition is needed. SEO is a set of techniques, implemented to improve the position of a website on SERPs.
How does SEO help me make more sales?
There are three types of searches on the Google search engine:
Informational research: this is research done to find specific information. In the majority of cases they are written in the form of a question.
Browsing searches: these are searches carried out by Internet users to access a website. Example: Facebook or Minelead.io 😀
Transactional searches: these are the ones that interest us the most. These are searches for a product or product type that are often associated with purchase intent. This is why it will be necessary to place your keywords on this category of researches. The interest of SEO lies therefore in improving the indexing of your site. So to make sales it will be necessary:
Aiming for particular niches
Appear as high as possible on a niche that you are aiming for
Some tips to improve the indexation of your site:
Improve the use of your HTML tags, example: <h1>, etc.
The use of internal and external links.
Improve the conversion rate of your site
Improve the look of your website and its loading time.
Questions or simply more information? Take a look at our blog side.
We were talking to you in a previous article about B2B marketing and its strategies, in this week’s articles we will take a look at B2C marketing. You will learn the main keys to get started and define a good sales strategy.
B2C Marketing: definition
B2C is the acronym for “Business to consumer”, so it is a set of techniques and methods aimed at particular consumers.
It is the general public marketing that is observed in the big posters. Whether in dedicated advertising spaces, on television or on websites. It is by definition therefore more visible, as opposed to B2B which is more discreet.
Main differences between B2C and B2C
There are some differences to consider when developing a B2C marketing strategy.
Marketing Content: B2C marketing will target a broad category of classes, that is, people with different socio-economic factors and needs. The content will have to be adapted to the greatest number, with an easy message and intended for a wide audience.
The buying decision: transactions in a B2C market are often more spontaneous and more impulsive. These are therefore short-term and singular events. Unlike a B2B market that will use more complex channels for sale.
The expectations and needs of the customer: the general public will base their purchase decision on more subjective markers such as the price, the image of the brand, the attachment to a particular eco-system, etc.
On the contrary, a consumer of a B2B market will base his decision on markers such as the quality of the service and the expertise offered by a brand.
B2C distribution channels
There are several distribution channels to market and sell your products
First of all classic TV and magazine commercials.
Websites and mobile applications.
Market places style: Amazon, Facebook, eBay, etc.
Hope this article has been helpful to you, for more articles like this, take a look at our blog side.
Welcome! If you are looking for B2B leads, then you have come to the right place. Lead generation is a vital cog inside the machinery of a sales campaign because the success of the sales will be determined by the quality of leads. Businesses must carry out effective marketing in order to truly thrive. That is why minelead focuses on quality rather than quantity. Not only do we provide genuinely, top quality leads, but we are also entirely free to use! There is nothing more exciting than the thrill of a new potential client getting in touch. Magnetizing new clients to your business can be made as easy as ABC when you use our lead generation tool.
How to use the generation tool
First of all, you need to think of a company that you may want to market your business to. This will be completely dependent on the nature of your business and the type of audience you intend to target. Then simply begin to type the name into the search bar. The company will flash up alongside with the number of email addresses on the database. Underneath the company of your choice, there will be the option of clicking on other companies which may sound similar or contain similar letters.
Once you have selected which company you would like to obtain leads from it will then show you the list of emails with around four letters blurred.
But don’t panic! You can access the full details of the leads by signing up which requires only some of your basic information and so doesn’t bite into more than a minute or so of your time.
Once you have signed up you will officially have full access to minelead and all of the handy tools that come with it. It’s easy, right?
Bookmarks and extensions
Some of our special features are what set us aside from other lead generation websites. We have developed a new feature which provides you with quick access to leads for any website that you visit. You can now add leads to a collection to keep a track of the leads that you have established. You can also add minelead to your browser through the chrome webstore. You can acccess these special features by clicking on ‘Collection’ or ‘Extension’.
For more articles like this one, go check our blog. Don’t also forget to use our free email finder to get more leads to your business.