The last thing you need as a bootstrapping startup is a large outlay on marketing tools and tech.
So here are five essential tools to get you marketing like a pro, for free.
Google Analytics – web analytics
The most known web analytics on the market is Google Analytics which gives you a complete picture of your audience: how many there are, where they’re coming from, how did they landed on your website, where they’re going when they get to your website, etc.
It’s a must if you want a monitor of the health of your website.
Hotjar – website optimisation
But Hotjar lets you dive deeper.
This is on the behaviour side, where click, move and scroll heatmaps (split by device type), recordings of real visitor behaviour, as well as to see the ability at which stage visitors are dropping off give you clear view into how your leads are actually engaging with each page on your website so you can tinker with and improve them. This is particularly useful for learning how best to structure your blog posts.
Hotjar also allows you to recruit user testers and deploy feedback polls and surveys so you can find out what needs improving straight from the horse’s mouth.
Minelead.io – Email lead generation platform
Minelead.io is by far the best and most efficient and complete email lead generation platform for limited budgets and early stage startups, is the safe bet for marketers. It has the advantage that you can use it to build your entire marketing strategy.
It will detect decision makers emails easily and create collections in seconds, so you reduce your clients search time from hours to seconds and clicks.
MailChimp – email marketing
MailChimp’s homepage says it all: ‘Send better email. Sell more stuff.’ Effective email marketing is vital if you want to nurture your leads and close deals.
MailChimp is easy to use, with free email templates and customisable signup forms, and you can even track your performance with built-in reports.
The free plan allows you to send up to 12,000 emails to 2,000 subscribers every month – perfect for a startup.