Best free marketing tools for startups

Best marketing tools for startups

The last thing you need as a bootstrapping startup is a large outlay on marketing tools and tech.

So here are five essential tools to get you marketing like a pro, for free.

Google Analytics – web analytics

The most known web analytics on the market is Google Analytics which gives you a complete picture of your audience: how many there are, where they’re coming from, how did they landed on your website, where they’re going when they get to your website, etc.

It’s a must if you want a monitor of the health of your website.

Hotjar – website optimisation

But Hotjar lets you dive deeper.

This is on the behaviour side, where click, move and scroll heatmaps (split by device type), recordings of real visitor behaviour, as well as to see the ability at which stage visitors are dropping off give you clear view into how your leads are actually engaging with each page on your website so you can tinker with and improve them. This is particularly useful for learning how best to structure your blog posts.

Hotjar also allows you to recruit user testers and deploy feedback polls and surveys so you can find out what needs improving straight from the horse’s mouth. – Email lead generation platform is by far the best and most efficient and complete email lead generation platform for limited budgets and early stage startups, is the safe bet for marketers. It has the advantage that you can use it to build your entire marketing strategy.

It will detect decision makers emails easily and create collections in seconds, so you reduce your clients search time from hours to seconds and clicks.

MailChimp – email marketing

MailChimp’s homepage says it all: ‘Send better email. Sell more stuff.’ Effective email marketing is vital if you want to nurture your leads and close deals.

MailChimp is easy to use, with free email templates and customisable signup forms, and you can even track your performance with built-in reports.

The free plan allows you to send up to 12,000 emails to 2,000 subscribers every month – perfect for a startup.

Best B2B Prospecting Methods That Will Help You Land Customers

b2b prospect

The B2B deals condition is a ferocious one. Salesmen are continually battling with the clock to hit standards. Connecting with drives, qualifying them, and transforming them into clients to keep firms in front of the opposition. 

What is Prospecting? 

B2B prospecting is a particular phase of the business procedure. It’s the point at which you look for new customers or clients and begin to support them. A definitive point is to create new business for your organization. The immediate objective of B2B prospecting, at that point, is to discover prospects and move them into your business pipe. 

B2B Prospecting Process 

The way toward prospecting varies a piece contingent upon the B2B prospecting technique you choose. It will include certain steps. These are: 

  1. Researching leads. 
  2. Connecting. 
  3. Qualifying. 

B2B Prospecting Types 

There are numerous roads that salesmen can investigate. You can extensively part deals prospecting into two classes: Inbound Prospecting and Outbound Prospecting. 

B2B Prospecting Methods 

  1. Email Prospecting: Many deals firms lean vigorously on email prospecting. Email correspondence, as well, is supported by numerous organizations. Consequently, an email is visual and can be effortlessly sent to various leaders inside a firm. 
  2. Cold Calling: For B2B prospecting, talking on the telephone conveys a fundamental individual touch. A call permits you to set up a closer association with an individual. So, it stays an extremely powerful strategy for B2B prospecting. 
  3. Twitter Outreach: Social media gives numerous great chances to agents. The best thing about Twitter as a prospecting tool is that it makes natural to discover possibilities. As a result, the interpersonal organization has an extraordinary propelled search include. 
  4. LinkedIn Groups: LinkedIn bunches furnish an incredible method to interface with forthcoming clients. So, if you are a part of any professional group. The platform will let you search the list of different contacts in that group. 
  5. Client Referrals: Your customers will know loads of others in comparable specialties and employments to their own. Therefore, possibilities are that loads of them may fall inside your intended interest group. For instance, if a customer will brief you about their referrals. It can have a colossal effect on your general deals. 
  6. Webinars: Webinars are valuable for bringing qualified leads into your business pipe. You should use an online class for something. Subsequently, an online class is a chance to convey an important introduction. Hence, it is an open door for you to display your mastery.