The conversion rate of your website is determined by the fraction of visitors who follow through to the target page, which may be anything- ranging from filling up a form (allowing you to collect valuable lead information) to making a transaction. The reason behind this rate being marginal is the credibility of your leads.
If your website traffic mostly consists of casual surfers, then the chances of them following through with the landing page to the target one are likely to be minimal. However, if you’re doing well with lead generation, then you are less likely to have a hard time keeping your conversion rates up.
Out of all the relevant factors, the conversion rate of your website is fundamentally dependent on its loading speed, and its overall optimization. Assuming you have a steady flow of traffic to your website, the factor you get to work with is the optimization- mainly that of the loading speeds.
If you are going for the numbers, here are some statistically significant ones:
- The bouncing rate of visitors change exponentially over time. The standard for loading a single page is 3 seconds. A second over that and the probability of a bounce increases by 32%. Add two more seconds to the time and the bounce rate goes up to a staggering 90%.
- Bouncing isn’t the only thing that follows if your website has sub-standard loading times. Analytics suggest that this reduces the probability of a recurring visit to a measly 20%.
- Most visitors expect a full website load within 10 seconds. Anything over that simply makes them rebound to the search page for better results.
On the bright side, we’ll find that a single second of improvement results in a hefty 2% increment in conversion rates (Google Analytics). Multiply that with your hourly offerings, and you are likely to get a generous growth curve.
As mentioned before, it comes down to the quality of leads- the better they are, the more organic traffic you are going to drive to your website. Entrepreneurs have quite a few options in their hands when it comes to digital solutions. However, nothing works the charm like a little web research does! There are a handful of tools (like Minelead) which offer free e-mail finding services (point to be noted, e-mail marketing still remains one of the best ways of mass advertising). If you can fire up an effective template, then you might just be on the right way to bumping those rates up!