Free Lead Generation: E-mail Marketing for Startups

Depicts relation between lead generation and digital marketing
Lead generation is one of the cornerstones of digital marketing.

There are no one-step solutions when it comes to marketing approaches for your business. However, what are available are the individual puzzle pieces, which sum up to reveal the big picture: sustained business growth. When it comes to driving sales, nothing works better than quality leads, with the focus being on the word “quality,” as this delineates the potency of the lead. If it doesn’t have a solid conversion rate, then you really don’t have anything to work with.

There are quite a handful of lead generation strategies available in the marketplace presently. However, what most people don’t realize is that no two businesses are going to have the same approach to meet their growth projections. Marketing approach varies based on individual targets. For example, a strategy which drove majority of the quarterly sales for Company A might fail to materialize properly for Company B. Hence our epiphany: it’s always better to go with custom-tailored solutions. This is where lead sourcing steps in. It’s an integral part of most custom solutions. If done right, this may enable you to get a solid advantage over the competition; however, this may turn out to be quite expensive, as quality leads are usually hard to come by, and small businesses already have a hard time allocating separate budgets for marketing purposes.

Thankfully, this doesn’t necessarily have to be an obstacle. Free lead generation definitely turned some heads since the fast few years, and has the potential of being as effective as its premium counterpart (if done right). It’s not a singular term; this can be accomplished in more ways than one. However, we’re going to focus on e-mail marketing for the better part of the discussion.

  • What constitutes e-mail marketing?

It can be anything which has the potential to turn a prospect into an actual client, provided it is directed via e-mails to the lead’s inbox. This is hailed as one of the most effective ways to directly interact with your customers, as it is cost-friendly, and borders around minimalism. The objective is usually multifaceted: direct customized e-mails at your target audience, which will enable them to stay sharply synchronized with your offerings while ensuring a solid conversion ratio for your business.

  • Who are the intended recipients?

This is an important highlight of the discussion. The recipients or leads are usually prospective clients associated with your business. Reaching out to them should be one of the foci of your marketing strategy. Singling out the potential customers involve generating quality leads, as customers won’t follow up with a business that they have no interest in. In order to ensure a substantial conversion rate, you’ll need to tunnel your efforts towards your target audience.

Lead generation revolves around the mining of the contact information of your target clientele. This can be accomplished in quite a few ways; however, our discussion will be centered on the free ones. These are the ones which consist of a sizeable online database equipped with regular updates. Some also feature proprietary browser extensions, which latch on to the sites you visit, and mine the relevant leads from the source itself. Again, there are website functionalities, which allow elaborate search parameters. When coupled with a veteran marketing team, the free lead-generation modules can amplify your business’ reach to new extents. As an example, we can refer to Minelead as our go-to e-mail finder service. They have an extensive database of quality leads, and they assist you in redirecting/concentrating your mining efforts with their filtering mechanism, and handy browser extension. You can check them out at their website; alternatively, if you’re looking for the extension, you can download it here (compatible with most web browsers).

  • What is the scope of free e-mail marketing?

The scope of free lead generation can be quite expansive. If you’re going for a multi-step marketing strategy, then it’ll be worthwhile to include this in your advertisement arsenal. It’s a page out of the playbook of many successful startups, and the chances are it’ll work just as well for you.

As with other free services, e-mail finding is likely to have some shortcomings if you’re going for budget options. However, this is not meant to work as a standalone approach; it is rather tailored to supplement your SEO practices in tandem with the rest of your marketing strategies. That way, you’ll be able to go the extra mile to drive your sales up while maintaining a stable conversion ratio.

What’s a Good Alternative to Snov.io ?

Minelead.io

Email is a focus of many businesses’ marketing efforts.
What’s a Good Alternative to Snov.io ? have you ever tried minelead.io ?
It makes sense to use email because, well, everybody has it:

Beyond its ubiquity, email marketing is scalable, effective, and reasonably easy to implement. And, it has the potential to drive tremendous ROI; according to research, email marketing delivers an average return-on-investment of $44 for every $1 spent.

Email prospecting gives you a way to increase your visibility with these email-checking consumers. Rather than cold calling one potential contact at a time, you can send emails and start the communication process with multiple prospects at the same time.

However, before you can send emails, you need to be able to access accurate email addresses for high-potential prospects. There are costs that come along with collecting and maintaining good email lists; it takes time and money to ensure a healthy list.

  • Email data decays quickly because people move from company to company, or because they’re no longer interested in receiving communications. It’s estimated that data decays at a rate of about 2% per month. That means almost one-fourth of your email list is outdated by the time a year passes.
  • Maintaining lists manually takes time. You have to be willing to scrutinize your database to purge duplicates and miskeyed addresses, remove unsubscribers, and delete those with websites/companies that are no longer functional.
  • Even with a clean list, you still have to dedicate time to growing it. After all, at a 20% rate of decay, if you don’t search out new prospects, you won’t have an email list at all in just a few years.

Email prospecting tools such as Snov.io are used to find and verify emails. Snov.io allows users to search domains for potential email addresses, clean email lists, and set up email drip campaigns.